De-Influencing, what is it?
The term De-Influencing came to be added to social marketing and a new role in social networks. A de-influencer is essentially a "counter role" in the pile of influencers, since he advises his followers what not to buy.
This "trend" or practice, if you prefer, started on TikTok, where the hashtag #deinfluencing has over 300 million views, and is, of course, spreading to Instagram. The idea is to counter the oversupply of products and encourage a more careful approach to shopping.
De-influencing has already taken hold in the fashion and beauty industries in response to aggressive sponsorships and extensive photo editing - leading to misleading results.
De-influencing is not the end of influencers, but more of a rebranding, or a sharing of roles.
De-Influncecing philosophy:
- Buy less: Relevant content seeks to reduce overconsumption. Brands with an emphasis on environmental sensitivity and long-life products could benefit.
- Buy better: Encourages consumers to emphasize sustainability and ethical choices, which are usually not dependent on product prices. It promotes purchases from smaller, independent brands and those with higher environmental standards.
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